Job Purpose

The purpose of the Marketing Coordinator is to assist and support the effective implementation of the marketing strategy and activities.

Job Objectives

Marketing Strategy

  • Responsible for contributing towards creating marketing and design strategies for specific campaigns and keeping up to date with the annual marketing plan.
  • Responsible for researching and compiling content for all marketing activities and or campaigns; and contacting suppliers and or vendors, when required.
  • Accountable for assisting the marketing manager with implementing all marketing campaigns, seminars, workshops and or conferences in order to market the Barron Brand and increase the footprint across Africa.
  • Responsible for assisting with the planning of a marketing event by liaising with suppliers and or vendors by booking venues, confirming guest lists, setting up the venue, and ensuring that there are sufficient Barron products.
  • Accountable for conducting marketing research on consumer behaviour which will drive the marketing strategy and providing findings to the Marketing Manager.
  • Responsible for employing marketing analytics techniques to gather important data (i.e. social media, web analytics, rankings etc.); and create and propose online content on the company’s website and social media account.

Administration & Reporting

  • Accountable for undertaking adhoc daily administrative tasks to ensure the functionality and coordination of the marketing activities.
  • Responsible for collecting and analysing data on customer demographics, preferences, needs, and on consumer opinions and marketing strategies and provide feedback to the Marketing Manager and make recommendations, where applicable.

Qualifications and Experience

  • NQF 6 Marketing/Public Relations
  • NQF 7 Marketing/Public Relations (desirable)
  • 1-2 Years’ experience as a Marketing Assistant/Coordinator
  • 1-2 Years’ experience in the Wholesale/Retail Industry

Skills, Abilities and Job-related Knowledge

*Skills

  • Communication skills
  • Attention to Detail
  • Project Management
  • Creativity
  • Multi-tasking

Knowledge

  • Sales & Marketing Principles
  • Communication & media Principles

Competencies

  • Systematic Approach
  • Results and Goal orientation
  • Initiative
  • Stability