Descrição
Job Description:
Job Title: Commercial Planning & Activation Specialized WHS Specialist
Reports To: CP&A WHS Specialized Manager
About Diageo
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Don Julio. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life!
Context/Scope:
- Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade.- Diageo has a solid position as market leader into the growing category of whisky. We want to strengthen our position in whisky category, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum and vodka.- To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to meet customers’ expectations and achieve our ambitious business goals, which include the development of high end customers as well as understand and develop customers passionate about middle class consumers.
Dimensions- Constant multifunctional work with key team members in sales, marketing, supply and finance.- Key player in compliance and internal financial controls.- Develop and provide deep commercial insights about our present and future that will reinforce our planning process and will generate investment efficiencies.- Constant interaction with WHS KAM, Executive, MKT managers, Commercial Finance managers and Supply managers.
Market Complexity:
- Competition has an aggressive strategy based on pricing and margin, which is highly appreciated by our customers.- As we keep recruiting and growing category penetration, customers will be indispensable partners to capture growth and new consumers.- Overall we see a very driven market with consolidation of big customers and specialization of others. We know that Customers will have access to better information and will hire new and professional personnel becoming more fast paced and competitive; they will look for key partners to joint efforts.
Leadership Responsibilities:
- Needs to work closely, influence and build relationships with key collaborators inside Diageo (Sales, MKT, Innovation, Reserve, Finance), with customers and external agencies.- This role supports with the orchestration of the execution commercial & activity plans, tailor the delivery to our partners / customers and give the sales teams the tools to implement it.- Ability to recommend changes and interventions to ensure promotions and activation plans are achieved On Time in Full in an efficient and effective way.- Develop pragmatic solutions that overcome operational barriers at the POS/sales based on insights and knowledge of channel dynamics.
Purpose of Role:
- The CP&A Specialist supports the Commercial Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business.- Develop knowledge of WHS channel and customers to build a strategic plan according to their needs.- The CP&A Specialist works with the CP&A Manager in delivering Field Sales, Account Management and Distributors Teams the needed tools and support materials to drive brilliant execution within the channel/customers, and in setting channel specific brand and category execution guidelines and standards. The role also supervises and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.
Top 3-5 Accountabilities:
- Supports in planning and implementing the commercial/activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers/channel and that all deliverables are OTIF.- Deep understanding of our customers to make strategic plans according to each sales channel / portfolio / region.- Supports on leading a ground-breaking change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.- Supervise and track in order to ensure total A&P and trade investments budgets are met according to plans in conjunction with Commercial, Finance, Marketing, and Innovation teams.- Deep understanding and responsible for Measurement and Evaluation (Pre & Post) to target the right investment and increase the Return of investment whilst delivering for our consumers, shoppers, and customers.
Qualifications and Experience Required:
- Bachelor’s in business or related field.- Minimum 2 years of experience in