Freelance Social Media Consultant (Magnum Learn)

Who we are

Magnum is a global organisation representing some of the world’s most renowned photographers. What makes Magnum unique is the diversity of expression within its ranks, from war photographers to satirists and conceptual artists, and almost everything in between. What unifies them is their strong individual authorship and shared vision to chronicle world events, people, places through imagery and narratives - that have redefined history and transformed lives. This includes not shying away from telling the difficult stories.

The organisation is run as a collective structure with a membership that has evolved over the years to encompass the work of almost 100 diverse photographers and estates. We have offices in New York, London, and Paris, and work with press, publishers, advertising, television, galleries and museums across the world.

Magnum also has a vibrant digital platform which we use to connect with our global audience of over 5 million people by showcasing photographers’ work, offering education initiatives, and hosting special commercial events.

About the role

We are looking for a Freelance Social Media Consultant to help develop and strengthen the social media initiatives of the Magnum Education team. As a freelance consultant, you will be working closely with the Social Media Manager and the Global Education Director. Your task will be to conduct a social media audit of the Magnum Learn Instagram account, evaluate our current content and performance, and create and execute an organic strategy that will help foster a learning community and advance the goals of the Magnum Education team. With the new strategy in place, you will be responsible for building a content calendar and implementing best-in-class community management to nurture and engage the Magnum Learn community.

We would like you to start at the end of February / beginning of March.

What you’ll do more in detail

Audit:

• Conduct a social media audit of the Magnum Learn Instagram channel and refresh relevant sections (Instagram bio, highlights, link in bio) with up-to-date copy in the correct tone of voice.

Strategy & Implementation:

• Create an organic social media strategy, measurement/KPI framework and content calendar with a focus on fostering a learning environment and community for our followers.
• Create a content calendar based on Magnum Learn’s upcoming activities across a 6-month period.
• Develop innovative educational content and experiences that will drive engagement, channel growth and conversions (new sign ups to workshops, portfolio reviews and other educational programs).
• Establish content format guidelines and create templates to enable Education team members to consistently generate content aligned with the established content pillars. This initiative is crucial for maintaining coherence and adherence to the organic strategy, especially after the conclusion of the freelance contract.

Analysis & Reporting:

• Analyze Magnum Learn Instagram performance using relevant metrics and present learnings in a monthly reporting format to help continually refine the organic strategy and enhance the impact of our content.

Who you are

• Obsessed with social media channels and their nuances - always researching industry developments, creative trends and culturally relevant moments to push forward social media efforts with speed and efficiency.
• Have previous experience working in an educational environment.
• Exceptionally organised with a keen eye for detail.

Minimum qualifications

• 2+ years of experience in social media, particularly Instagram.
• Experience using social media tools such as Hootsuite, Later, Meta Business Suite and Google Analytics.
• Experience with analyzing data and reporting on results.
• Experience with community management and providing customer support.
• Experience using InDesign or other graphic design tools, ex. Figma or Canva.
• Excellent English.

Some nice-to-haves

• Knowledge of Magnum or the photography industry more widely.
• Experience working in the cultural sector is a significant plus.

Location & Important information

• Approximate work needs per month: ideally 12 eight-hour days per month (hours can be flexible; will be discussed prior to an offer).
• The position will be housed in our office in Old Street in London, UK, with the ability to work from home up to 6 days per month.
• Anticipated length of assignment: 3 months.
• Applicants must have the right to work in the UK.

Compensation

Daily rate to be determined upon applicability of experience. Anticipated range is between £200 and £250 depending on experience.

Equal Employment Opportunity (EEO)_