Descrição
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Product Idea Development
- Determines customers' needs and target segment for certain products
- Develop product positioning, value proposition and messages that differentiates our products / funds from the market
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product life cycle changes.
Product Launch Plan
- Work closely with stakeholders to plan the launch of new products and releases
Product Marketing Communication
- Communicate the value proposition of the products to stakeholders
- Develop sales tools that support the selling process of products launch
- Develop the strategy and manage the marketing programs that drive demand for products
- Develop messaging for local marketing campaigns that can be effectively used across departments and by partners
- Prepare and conduct presentation regarding product marketing area for required events
Market Intelligence
- Obtain product market share to develop product sales strategies
- Assess market competition by comparing the company's product to competitors' products
- Understand the market through sales insight, market research and competitive analysis
- Become an expert in the category and bring relevant information to the executive team in clear and effective presentation