Descrição
Function: DMC
Scope: Home Care, Turkey
Location: İstanbul, Turkey
Terms & Conditions: Full time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
The Digital Marketing, Media & dCommerce Team is responsible for a consistent and end-to-end consumer experience across all touchpoints - a fully integrated team that sets the business up to take full advantage of the growth opportunities offered by the convergence of media, digital marketing, and dCommerce. In the spirit of business growth, DMC focuses on category expertise, developing and executing winning category-specific strategies. You, the terrific growth momentum and a portfolio of strong global brands and beautiful local jewels are all ingredients for success.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. If you are passionate about digital marketing, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Managing and executing the full funnel d-commerce investment strategy for Homecare Category by designing an end-to-end journey for our consumers and managing always on activities to help d-commerce channel to expand aligned with targets for Turkey
- Working closely with e-commerce and marketing teams to craft and implement an end-to-end e-commerce funnel considering campaigns, promotions, and off/on platform communication.
- Budget ownership of HC Dcomm Marketing activities.
- Building a strong performance marketing perspective and execution to digital media, retail media and social commerce channels in collaboration with other teams and utilizing media agency. Also improve trackable KPIs like ROAS, ROI, CPM, CPC, uplift etc.
- Leading all shopper marketing activities and be aligned with e-retailers. Also leading in platform SEO and SEM strategy.
- Tracking online content & PSO quality for Homecare category where the project is led by 1UL teams.
- Flawless wow and results for performance, retail, shopper and social commerce marketing activities.
- As being the digital expert in d-commerce squad; participating in all activity launching phases, ensuring media efficiency by boosting data reuse and designing to the point testing strategy with the help of digital squad, courage all teams to invest in innovations or try new platforms, deliver best practice cases.
- Using several tools and reports to get a deep understanding of the business, creating custom reports if needed and working with Data & Analytics team to build new reports and structures.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Bachelor's Degree in related fields
- 3-5 years’ experience and superior knowledge for d-commerce for the following pillars: performance marketing, retail media, partnerships, strategy crafting and content marketing
- Experience working in an analytical role and comfortable using analytics tools
- Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
- Experience driving business value from consumer insight
- Good understanding of the Ad Tech and Mar Tech space around Data Management Platform and Demand Side Platform
Skills
- E-commerce, marketing communications, mobile marketing, data driven marketing, media strategy & planning, consumer insight, digital curiosity, budget management.
- Passion for the social & digital world and its implications for business
- High “bias for action”
- Facilitation and capability building skills
- Ability to participate in organizational transformation agenda with strong change mindset
- An excellent communicator with senior stakeholders, peers and reports (conversational and presentational, in an excellent English if necessary)
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Passionate about data and performance marketing, able to synthesize data and translate it into insights by driving business decisions
- Fluency in Turkish and English
Leadership
- You are energized by delivering fantastic results. You are an exam