Senior Performance Marketing Manager

Yes4All is one of the leading brands for home sporting goods & furniture in the e

• commerce market. Founded in 2010, we have strived to be the world leader in e
• commerce enablers in term of trading, product creating and e
• commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e
• commerce industry.
  We are on an ambitious journey to dominate not only US e
• commerce market but also to enter new e
• commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E- commerce, Yes4All started to provide end
• to
• end ecommerce
• enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.
  Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.
  Our vision: To be the world leader of e
• commerce enabler in term of trading, product creating, and e
• commerce servicing.
  JOB DESCRIPTIONS
  Marketing management

Build, manage and expand team of executive and project management for multiple expansion direction in a short period of time.

Performance Marketing Operation

• Implement a culture of A/B testing to improve your audience, message, and experience to boost search engine marketing (SEM) performance. Proactively monitor and analyze competition within search engine advertising.
• Ensure the availability of key marketing performance indicators and the dashboard to identify improvements and to share recommendations and best practices with cross
• functional groups.
• Build and use a strong digital expertise in Web/search (SEO, SEM) and eCommerce customer journey, marketing platform, CRM, and data (collect, usage, analysis) to plan, create and run paid social and paid search marketing campaigns on digital platforms, mainly on Amazon platforms. Manage overall and detailed budgets for different layer of campaigns
• Proactively working with Sales team and other team to deliver business tactics as a whole, building strong business acumen to deliver excellent digital strategy; measure and improve overall digital performance with an ROI approach.- Content and listing optimization for higher conversion rate and sustainable portfolio management

Marketing Research, Standardization and Optimization

Research, initiate and lead improvement and optimization project for two dimensions: marketing effectiveness and efficiency as well as productivity effectiveness and efficiency
Assess, quantify and create highly attractive marketing trends, brand partnerships to generate new company and customer values.
Support the expression of requirements for all marketing profiles (in different markets) and best practices for using reports and building analysis.

Business expansion/ Project management

Lead or participate as key member of business expansion projects: new channel, new countries (JP, EU5, UK, CA, MX...), new services...
Lead or participate as key member of business improvement projects: automations, new process, new tools, new partner, new system integration...

Yêu cầu công việc:
SKILL AND EXPERIENCE

Minimum 4 years of proven experience in Digital Marketing (Sporting Goods/Furniture/FMCG in B2C business or Marketing Agencies) and solid understanding of digital customer journeys. Deep understanding and proven experience of Performance Marketing required. Desirable skills: Experience of Amazon and Google advertising tools;
Strong data and analytical skill
Operational mindset, people management skill with high attention to the details
Bachelor&039;s Degree in Marketing, Digital Marketing, or other related fields; Master’s degrees may receive preference over others;
You have an understanding of the fundamentals of content marketing, knowledge of golden rules for digital customer experience
English is a must (Strong business proficiency in written and verbal communication)
Experience in building and deployment of Advertising system and technologies
Strong leadership skill with willing to serve. We are looking for people with a strong sense of purpose.
Great sense of integrity, responsibility and urgency
Excellent stakeholder management and project management skills
Have logical thinking and strong problem
- solving skills. Quick learner and adapter

WHY YOU WILL LOVE JOINING US?
FOR YOU TO JOIN

Salary review: annually or on excellent performance.
Financial Well
- being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
Annual leaves: 16 days off and 01 Birthday Leave per year.
Healthcare: annual healt