Marketing Executive

Marketing Executive

A Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.

What will it be like to work for a Hilton Worldwide Brand?

Our Team Members are the Heart of Hilton. As extraordinary hospitality professionals, we work together to make Hilton a great place to work and to build rewarding careers for ourselves and our colleagues.

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its 13 global brands, which include Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton Hotels, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

At Hilton, our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! Come be a part of our team!

What will I be doing?

As Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
Business Function

• Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
• Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels' media library to include video, film and press coverage archives
• Promote the hotels' marketing activities to the media covering all food and beverage, rooms and event promotions
• Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material
• Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
• Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
• Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
• Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
• Monitor and support Line Manager on all social media activity for the hotels whilst supporting departmental initiatives
• Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines
• Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
• Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
• Develop monthly / quarterly reports on activities highlighting results and next steps
• Develop, maintain and grow the hotels' databases to promote all hotel disciplines including targeted HHonors campaigns
• Be mindful and attentive of local news or stories affecting hotel