Descrição
Responsibilities:
- Develop and execute digital advertising campaigns across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Conduct thorough audience research and analysis to identify target demographics and segments.
- Collaborate with creative teams to develop compelling ad creatives and messaging that resonate with target audiences.
- Manage advertising budgets and allocate funds effectively to maximize campaign performance and ROI.
- Monitor campaign performance metrics and key performance indicators (KPIs) to identify trends, opportunities, and areas for optimization.
- Conduct A/B testing and experimentation to optimize ad creative, targeting, and messaging.
- Stay updated on industry trends, platform updates, and best practices in digital advertising and social media marketing.
- Generate regular reports and insights to stakeholders, providing recommendations for optimization and future campaigns.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in digital advertising, social media marketing, or media buying.
- Strong understanding of digital advertising platforms, including ad creation, targeting options, and optimization techniques.
- Proficiency in advertising platforms such as Facebook Ads Manager, Google Ads, Twitter Ads, LinkedIn Ads, and TikTok Ads.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication and collaboration skills.
- Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
- Strong attention to detail and organizational skills.
- Creative thinking and problem-solving abilities.
- Familiarity with ad tracking and analytics tools (e.g., Google Analytics, Facebook Pixel) is a plus.