Marketing Specialist/executive

Develop and implement comprehensive marketing plans and campaigns across various channels (e.g. digital, social media etc.)

• Participate in market research to identify target customer segments, understand their needs, and develop targeted marketing strategies
• Manages and optimizes the company's website, social media accounts, and other digital marketing assets
• Collaborate with the executive management team and sales team to align marketing and promotional efforts with the overall business objectives
• Stays up-to-date with industry trends, competitors, and emerging marketing technologies and techniques
• Assists with the planning and execution of events, and other marketing-related activities
• Supports the development and maintenance of the company's brand identity
• Prepares costing and quotations for marketing initiatives
• Liaises with clients and suppliers to coordinate marketing activities
• Prepare regular reports and presentations for the executive management team to communicate marketing performance and future plans
• Performs other duties as assigned by the manager