Descrição
Job Title:
Head of Marketing & Brand Strategy (Male Wellness) - Bioimmunix Pharma
About Bioimmunix
Bioimmunix Pharma is a premium, science-driven nutraceutical company headquartered in Lisbon, Portugal, focused exclusively on modern male health and performance.
Our mission is to redefine how men approach wellness — moving away from short-term “quick fixes” toward long-term vitality, hormonal balance, performance, and confidence, supported by clinically researched ingredients and uncompromising quality standards.
Our flagship product, SURGEX, represents this philosophy:
a luxury men’s wellness supplement designed for men who value science, discretion, performance, and trust.
Bioimmunix is not a mass-market supplement brand.
We are building a high-credibility, premium male health brand for Europe and global markets, with long-term ambitions to become a category leader in men’s wellness.
Role Overview
We are looking for a hands-on Growth Marketing Manager who understands how to build and scale brands through social media storytelling and paid advertising.
This role is execution-focused. You will work closely with the founders and play a key role in growing BioImmuniX’s digital presence, reaching the right audience, and driving measurable growth.
This is not a “Head of Marketing” role. We are looking for someone who can do the work, test fast, and optimize continuously.
Key Responsibilities:
Social Media & Content Strategy
- Plan and execute social media strategy across Instagram, TikTok, and short-form video platforms
- Create content ideas, hooks, storylines, captions, and campaign themes
- Translate science-based wellness concepts into engaging, premium social content
- Coordinate with creators, freelancers, or internal teams to produce reels and posts
- Build a consistent brand voice aligned with men’s wellness and performance
Paid Advertising & Growth
- Launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns
- Test audiences, creatives, messaging angles, and formats
- Monitor key metrics such as CAC, CTR, ROAS, and conversions
- Optimize campaigns based on performance data and insights
Audience & Brand Growth
- Identify and refine BioImmuniX’s ideal customer profiles
- Align organic content with paid acquisition strategy
- Support product launches and growth campaigns
- Continuously experiment and improve reach, engagement, and conversions
What We’re Looking ForMust-Have
- 3-6 years of experience in digital marketing, growth, or performance marketing
- Strong understanding of social media content and storytelling
- Hands-on experience running Meta ads (Facebook & Instagram)
- Ability to combine creativity with data-driven decision making
- Self-starter mindset with the ability to work independently
Nice-to-Have
- TikTok ads experience
- Experience in wellness, supplements, fitness, or lifestyle brands
- UGC or influencer collaboration experience
- Familiarity with EU DTC or e-commerce brands
What This Role Is NOT
- Not a “Head of Marketing” or C-level role
- Not an agency-management position
- Not a purely strategic or theoretical role
This is a build, test, learn, and scale role.
What We Offer
- Competitive salary based on experience
- Performance-based growth opportunities
- Direct collaboration with founders
- Opportunity to grow into a senior marketing leadership role as the company scales
- Flexible working environment (location to be discussed)
Location:
How to Apply
- Your CV
- A short note explaining:
- Brands or accounts you’ve worked on
- Social platforms and ad platforms you have hands-on experience with
- One example of a campaign or content strategy you’re proud of
Tipo de oferta: Período Integral
Benefícios:
- Seguro de vida
- Seguro saúde
Pergunta(s) de seleção:
- did you have any past experience with any brand?
Idioma:
- English, Portuguese (obrigatório)