EMPREGO

Information Technology Specialist

MEDICMESIR-Jakarta, Indonésia

TECHNICAL IT SPECIALIST - DIGITAL ADS & CRM

Company: MedicMesir (M) Sdn Bhd
Reporting To: CEO / CTO / Head of Operations
Location: Malaysia (On-site / Hybrid)

Job Summary

The Technical IT Specialist is responsible for managing MedicMesir’s digital advertising systems, CRM (Salesforce), and overall technical operations. This role is hands-on and execution-focused, covering Facebook Ads, TikTok Ads, CRM setup, automation, analytics, and day-to-day IT and system support.

The role ensures all digital platforms, marketing tools, and internal systems run smoothly to support student recruitment, enrolment, and business operations.

Key Responsibilities1. Digital Advertising Setup & Management
- Set up, manage, and optimise paid advertising campaigns on:

  • Facebook & Instagram (Meta Ads)
  • TikTok Ads
  • Other relevant digital platforms as required
  • Configure ad accounts, business managers, pixels, events, and conversion tracking
  • Support campaign targeting, creatives testing, budget allocation, and scaling
  • Monitor ad performance and troubleshoot technical issues related to ads delivery

  1. CRM & Salesforce Administration
  2. Set up and maintain Salesforce CRM
  3. Customize CRM workflows for:

  • Lead management
  • Student enrolment lifecycle
  • Follow-ups and reminders
  • Build and maintain dashboards and reports
  • Automate processes to improve counsellor productivity and data accuracy

  1. Analytics, Tracking & Reporting
  2. Set up analytics tools and tracking systems (Meta Pixel, TikTok Pixel, Google Analytics, etc.)
  3. Ensure accurate lead and conversion tracking across all platforms
  4. Generate regular performance reports on:

  • Leads generated
  • Cost per lead (CPL)
  • Conversion rates
  • Identify data gaps and resolve tracking or attribution issues

  1. Technical Operations & IT Support
  2. Manage day-to-day technical matters including systems, software, and user access
  3. Troubleshoot technical issues related to:

  • CRM
  • Ads platforms
  • Websites and landing pages
  • Internal tools
  • Coordinate with external vendors, developers, and digital agencies when required
  • Maintain system documentation, SOPs, and access controls

  1. Security, Data & Compliance
  2. Ensure data security, proper access rights, and system integrity
  3. Maintain backups and basic cybersecurity best practices
  4. Ensure compliance with internal policies and data protection requirements

RequirementsEducation & Experience

  • Diploma or Bachelor’s degree in IT, Computer Science, Information Systems, or related field
  • 2-5 years of hands-on experience in:

  • Digital ads technical setup (Meta & TikTok)
  • CRM systems (Salesforce preferred)
  • IT or technical operations support

Technical Skills

  • Meta Ads Manager & TikTok Ads Manager (technical setup)
  • Salesforce CRM administration
  • Analytics & tracking tools
  • Basic understanding of websites, landing pages, and integrations
  • Ability to troubleshoot systems and technical issues independently

Personal Attributes

  • Hands-on, detail-oriented, and solution-focused
  • Able to work independently with mínimal supervision
  • Strong problem-solving and analytical skills
  • Good communication skills with non-technical teams
  • Responsible, reliable, and able to handle confidential data

Key Performance Indicators (KPIs)

  • Accuracy of ads and conversion tracking
  • CRM uptime, data quality, and user adoption
  • Speed and effectiveness in resolving technical issues
  • Support to lead generation and enrolment targets