Abm & Demand Generation Manager

About Nezasa

Nezasa is at the forefront of innovation in travel technology, with thriving offices in Lisbon and Zurich. Certified as a Great Place to Work, we are passionate about creating a dynamic work environment for our "Nezasians." Our team is highly skilled, fun-loving, and dedicated to revolutionizing the travel industry. Our flagship platform, TripBuilder, is transforming how travel businesses and users design and modify complex itineraries to deliver unforgettable travel experiences.

The Team You'll Be Joining:
We are a lean, high-performing 3-person marketing team operating with a strategic, data-driven approach, leveraging cutting-edge AI agents across all functions. We prioritize quality engagement and pipeline velocity over generic volume.

Role Overview:
We're looking for an exceptional ABM & Demand Generation Manager who can orchestrate our entire account-based marketing programme while driving demand generation through paid advertising. This is a unique hybrid role that combines strategic ABM execution across all tiers (1:1, 1:Few, 1:Many) with hands-on paid media management.

This role is perfect for someone who thrives at the intersection of data-driven paid advertising and personalised, relationship-driven ABM. You'll work closely with our VP of Marketing and Content Marketing Manager to execute integrated campaigns that move target accounts through the pipeline.

Key Responsibilities:
ABM Programme Management

• Own and execute our ABM strategy
• Conduct account research and intelligence gathering for MQAs and SQAs
• Map stakeholders and identify buying committee members
• Design and execute highly personalised outreach and engagement programmes
• Create account-specific messaging and materials
• Execute direct mail and executive engagement programmes
• Drive LinkedIn social selling initiatives
• Develop multi-channel orchestration strategies

ABM Measurement & Reporting

• Track account-level engagement across all touchpoints
• Report on pipeline influence from ABM activities
• Monitor stakeholder engagement metrics
• Execute on ABM measurement framework

Demand Generation & Paid Advertising

• Manage all paid advertising across LinkedIn, Google, Microsoft Ads, and programmatic platforms
• Optimise budget allocation across channels to maximise ROI
• Execute performance optimisation and A/B testing
• Define and implement campaign orchestration integrating paid ads with ABM
• Create personalised paid ads for target ABM accounts
• Build and maintain channel-specific dashboards
• Conduct multi-channel performance analysis
• Track and report on campaign performance

Demand Generation

• Drive review site optimisation strategy for G2, Capterra, and TrustRadius
• Execute intent data strategy and activation

Sales Development & Pipeline Acceleration

• AI Agents Management
• Configure manage and execute AI agents
• Monitor performance and refine agent inputs
• Train agents on successful examples
• Escalate promising AI conversations to human follow-up

Lead Management & Sales Support

• Own lead routing and qualification processes
• Manage MQL handoff processes to sales
• Provide account-specific briefings for sales team
• Distribute competitive intelligence to sales
• Share win/loss insights with relevant teams

Pipeline Acceleration

• Design and execute deal acceleration plays
• Coordinate buying committee engagement
• Support multi-threading efforts in active opportunities

Intent & Signals Activation

• Monitor and activate on intent data signals
• Coordinate response strategies for high-intent activities

You'll Succeed If You...:
Experience

• 4-6 years in B2B SaaS marketing with demonstrable ABM and paid advertising experience
• Proven ABM expertise managing programmes across multiple tiers (1:1, 1:Few, 1:Many)
• Hands-on paid media experience with LinkedIn Ads, Google Ads, and Microsoft Ads
• Track record of generating MQLs/SQAs through integrated ABM and paid campaigns
• Experience with account-based orchestration and multi-channel campaigns
• Strong understanding of B2B buyer journeys in complex, enterprise sales environments

Technical Skills

• Expert-level proficiency with HubSpot (or similar CRM/marketing automation platform)
• Proficiency with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising
• Familiarity with AI tools

Core Competencies

• Strategic thinker with tactical execution skills - can see the big picture whilst executing in the details
• Data-driven decision maker - uses metrics to optimise campaigns continuously
• Excellent communicator - can articulate complex strategies to sales and leadership
• Highly organised - manages multiple campaigns, accounts, and channels simultaneously
• Self-starter - thrives in a small team environment with autonomy
• Collaborative - works effectively with sales, content, and product teams

Language & Location
- Fluent English (written and spoken) - this is essential