Descrição
Key Responsibilities for Marketing Manager - Strategy, Campaigns & Execution:
- Develop and implement comprehensive marketing plans that align with company goals, target audiences, and product roadmaps, driving pipeline growth and brand preference.
- Manage the creation of compelling marketing content and assets—such as website pages, blog posts, case studies, white papers, presentations, and creative briefs—in collaboration with internal and external creative resources.
- Oversee marketing automation and CRM campaigns to nurture leads, score prospects, and measure conversion across the funnel; partner with sales to ensure alignment on lead qualification and handoff processes.
- Analyze campaign performance and marketing metrics (e.g., CAC, LTV, MQLs, SQLs, conversion rates) to inform decisions, optimize spend, and report ROI to leadership.
- Manage marketing budgets, vendor relationships, and agency partners to ensure programs are delivered on time and within budget while maximizing impact.
- Collaborate with product, sales, customer success, and analytics teams to prioritize initiatives, support launches, and ensure consistent brand and messaging across customer touchpoints.
- Lead market research and competitive analysis to identify opportunities, inform positioning, and refine targeting and messaging strategies.
- Develop and maintain marketing processes, documentation, and playbooks to support scalable execution and continuous improvement.
- Provide mentorship and guidance to junior marketing team members and present campaign results, insights, and recommendations to senior leadership as needed.
Required Qualifications - Marketing Manager Skills & Experience:
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 5+ years of progressive marketing experience with demonstrated success in demand generation, digital marketing, or product marketing roles.
- Proven ability to plan and execute integrated campaigns across multiple channels and measure their impact on pipeline and revenue.
- Experience with marketing technology and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics, Adobe Analytics) and strong Excel skills.
- Excellent written and verbal communication skills, with experience developing messaging, content, and presentations for diverse audiences.
- Strong analytical and problem-solving abilities; comfortable using data to drive decisions and optimize performance.
- Demonstrated project management skills, ability to manage multiple priorities and stakeholders, and deliver high-quality work on deadlines.
- Collaborative mindset with experience working cross-functionally and influencing without direct authority.
Preferred Qualifications - Certifications & Tools:
- Experience with B2B SaaS marketing, product launches, or working in a fast-growing technology company is a plus.
- MBA or advanced marketing certification, and/or certifications in marketing automation, analytics, or content strategy preferred.
- Hands-on experience with content management systems (e.g., WordPress), design tools (e.g., Figma, Adobe Creative Suite), and paid media platforms (Google Ads, LinkedIn, Facebook) is desirable.
Work Environment & Compensation - Marketing Manager Salary & Benefits:
- Full-time position with an onsite work model and some flexibility for hybrid arrangements where applicable.
- Competitive salary commensurate with experience and a comprehensive benefits package, including health insurance, retirement plan options, and paid time off.
- Opportunities for professional development, continuing education support, and career growth within a collaborative and inclusive team environment.
- Culture that values diversity, equity, and inclusion and supports work-life balance and employee well-being.