Descrição
Mô tả công việc
1/Brand & Product Internalization:
- Deeply dive into the brand identity and product science (nutrition, ingredients, benefits) to ensure all content is accurate, authoritative, and aligned with our brand voice.
- Transform technical product specifications into digestible, persuasive language for diverse marketing materials.
2/Consumer Insight & Creative Ideation:
- Conduct deep research into pet food consumer behavior and pain points to develop unique content angles.
- Proactively contribute creative themes that resonate with pet parents’ lifestyles and emotional needs.
3/Trend Monitoring & Content Sensitivity:
- Maintain a high sensitivity to social media trends, visual styles, and viral "hooks," especially within the pet community.
- Identify and adapt popular formats to create brand-relevant content that stands out in a crowded feed.
4/Multi-Channel Content Creation:
- Social Media: Write high-engagement scripts for short-form videos (e.g., TikTok/Reels) with a focus on strong openings and viral potential.
- Marketing Collateral: Craft compelling copy for various assets, including campaign posters, sales brochures, and detailed product manuals.
5/Execution Excellence & Ownership:
- Take full ownership of the content production process, ensuring all deliverables are completed on time with high precision.
- Maintain a rigorous standard for quality control, from creative brainstorming to the final proofreading of printed materials.
Yêu cầu ứng viên
- At least 5 -7 years of experience creating sales content (focused on products) and building brand image on TikTok or other social media platforms.
- Experience creating short videos (short content), developing scripts that align with sales and branding goals.
- Passion for TikTok and social media platforms, ability to quickly grasp trends, create content, and engage users.
- Skills in writing compelling content, product descriptions, and effective calls to action.
- Basic understanding of SEO, ChatGPT, and social media content optimization.
- English is necessary for work.
- This role requires the use of a personal laptop for daily work activities.
Quyền lợi
- Competitive income, with salary reviews every 12 months.
- Social insurance, health insurance, and unemployment insurance according to legal regulations.
- 24 days of leave per year, plus 24 remote work days per year with a valid reason.
- Holiday and New Year bonuses based on the company's business performance.
- Participate in annual team-building and travel activities.
- Have the opportunity to join exciting creative projects with strong career advancement prospects.
Pay: Up to 30,000,000₫ per month
Work Location: In person