Descrição
KEY RESPONSIBILITIES:
Portfolio Management s Performance Analysis:
- Own the spirits category PCL, pricing strategies, demand planning and
- forecasting.
- Prepare and analyze monthly sales, depletion reports and inventory levels to
- inform strategic decisions.
- Assess new product performance and generate insights to support business
- growth.
- Conduct weekly market and competitor analysis to identify opportunities and
- risks.
- Maintain and refine the spirits portfolio based on market trends, consumer
- preferences and sales data.
- Monitor and manage slow-moving spirits, developing strategies for increased
- sales or delisting as necessary.
- Support pricing strategies, ensuring competitive and profitable price points.
- Advise on delisting underperforming products and managing overstock issues.
Product Sourcing s Supplier Relations:
- Identify, source and evaluate new spirits products aligned with industry trends
- and customer demand.
- Request pricing information, present new products for consideration and
- negotiate supplier terms.
- Maintain effective communication with suppliers to ensure product availability
- and accurate information.
- Evaluate the sustainability, authenticity and market relevance of new spirits for
- long-term inclusion.
Markets Customer Engagement:
- Lead and organize spirits tastings, masterclasses and promotional activations to enhance customer engagement.
- Develop and implement strategies for both on-trade and off-trade activities, increasing brand visibility.
- Play a key role in creating and updating spirits lists, along with facilitating spirits education initiatives.
- Organize and lead spirits events to promote offerings, foster loyalty and increase sales.
- Engage directly with clients to address inquiries, gather feedback and improve customer experience.
Sales/ Business Development Support:
- Collaborate with Heads of Departments to incorporate the spirits portfolio into their sales and marketing initiatives.
- Support sales teams with spirits list/menu development and trade proposals.
- Lead retail merchandising efforts to optimize product presentation and sales opportunities.
Training s Staff Development:
- Provide regular spirits training sessions for sales and retail staff to improve product knowledge and sales techniques.
- Ensure staff are well-equipped to educate and engage customers about spirits offerings.
Reporting s Data Management:
- Deliver accurate reporting via Salesforce/CRM and BI dashboards such as Power BI/Tableau.
- Track market and competitor activities, providing insights and strategic recommendations.
- Regularly analyze sales and inventory data to refine strategies and enhance portfolio performance.
Other Responsibilities:
- Undertake any additional duties necessary to support business growth.
- Continually develop the spirits portfolio to stay ahead of industry trends and customer preferences.
REQUIREMENTS:
- 5+ years in spirits/category management or related commercial roles (GCC experience preferred)
- Strong commercial acumen: pricing, margins, stock C depletion control Extensive knowledge of spirits, including premium brands, craft spirits and emerging categories
- Confident presenter and trainer, capable of engaging staff and customers
- Proficient with Salesforce/CRM, Power BI/Tableau, and Excel
Pay: BD600.000 - BD1,000.000 per month
Work Location: In person