E-commerce Manager - Fmcg/consumer Goods/toys - Ahmedabad

Performance Marketing & E-Commerce Manager

Location: Nikol-Kathwada, Ahmedabad
Salary: ₹50,000 - ₹60,000 per month

Job Summary

Key ResponsibilitiesE-Commerce Management

• Manage Amazon, Flipkart, FirstCry, Myntra, and other online marketplaces.
• Optimize product listings, catalog management, pricing, and promotional activities.
• Drive D2C website sales and improve conversion rates.
• Implement upselling and cross-selling strategies.
• Explore and launch new channels such as Quick Commerce, Social Commerce, and International Marketplaces.

Performance Marketing

• Manage Meta Ads, Google Ads, YouTube Ads, Amazon Ads, and Marketplace Advertising.
• Plan and execute product launch, seasonal, and festive campaigns.
• Monitor and optimize ROAS, CAC, and marketing ROI.
• Manage digital marketing budgets effectively.

Customer Acquisition & Retention

• Increase website traffic and customer acquisition.
• Develop loyalty programs and improve repeat purchase rates.

Analytics & Reporting

• Track key metrics including Revenue, Traffic, Conversion Rate, ROAS, CAC, AOV, and Customer Retention.
• Prepare weekly and monthly performance reports.
• Analyze customer behavior, product performance, and campaign effectiveness.
• Support revenue and demand forecasting.

Agency & Cross-Functional Coordination

• Coordinate with agencies, developers, SEO partners, and marketplace consultants.
• Work closely with Product, Sales, Supply Chain, Finance, and Customer Support teams.

Qualifications:

• MBA in Marketing, E-Commerce, Digital Business, or related field preferred.
• Graduate with strong digital commerce experience.

Experience Required

• 5-8 years of experience in Performance Marketing and E-Commerce.
• Experience managing ₹5 Crore+ annual advertising budgets.
• Proven experience in scaling D2C brands and marketplace businesses.

Preferred Industry

• Toys
• Kids Products
• FMCG
• Consumer Goods
• D2C Brands
• Lifestyle Brands

Required Tools

• Amazon Seller Central
• Flipkart Seller Hub
• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Shopify
• Excel / Power BI

Preferred Tools

• Zoho Analytics
• Klaviyo
• MoEngage
• CleverTap
• CRM Platforms

Key Skills

Performance Marketing | E-Commerce Management | Marketplace Growth | D2C Sales | Google Ads | Meta Ads | Amazon Ads | Shopify | Analytics | Customer Acquisition | ROAS Optimization | Digital Strategy

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person