Descrição
Monitors competitors activities and assists in marketing intelligence
- Refers sales leads to appropriate personnel within the IHG
- Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
- Services existing business through management of account bases
- Sell all facets of the hotel
- Manage the corporate head office and the preferred hotel history for that company
- Develop and maintain a regular pattern of sales calls, meeting with principals of target market
- Provides direction on, and conducts market research and analysis
- Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
- Builds profile within local market place through attendance at various events and local market place
- Conduct client interviews
- Entertain clients
- Plan and conduct familiarization tours and site inspections
- Travel when required to promote the hotel and develop potential business
- Maintain regular contact with the IHG hotels in your region and the regional reservation office
- Monitors existing business and inputs into sales strategy meetings to maximize business
- Grows existing business and establishes and pursues leads which will develop business
- Interfaces with operations on a timely basis
- Initiates and prepares tenders for business
- Assesses sales and marketing data
- Assists with the preparation of new products and services
- Assists in the evaluation of sales and marketing activities
- Analyses sales mix and likely impact on hotel goals
- Implement direction from Director of Sales and Marketing and Regional Managers
- Liaison with advertising agency
- Stock control of collateral
- Collateral input
- Execute advertising/creative briefs in a timely manner
- Works with superior on manpower planning and management needs
- Works with superior in the preparation and management of the Department’s budget
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