Responsible for the Decorative Products Family:  Definition of the products’ implementation strategy in all digital channels assuring a coherent online and offline customer experience  Participation in the product collections’ development process.  Definition of the annual editorial plan aligned with the commercial strategy.  Development of purchase decision aid features and coordination of the agency development and implementation work (content, iconographies and web navigation functionalities to ease the online and offline purchasing experience).  Coordination of the content development for Facebook and online communities’ communication (development of thematic microsites and landing pages).  Transversal projects management (Digital Communication Guide Book, Products’ Coordenability)  Search Engine Marketing (SEM), Google Adwords, Google Analytics.  Quantitative and qualitative analysis and reporting.  Coordination of the Decorative Family Internet team.

Digital Marketing and Social Media:  Re-thinking and implementation of the strategy for Zippy Digital Brand Marketing.  Budget management and coordination of the communication agencies’ work.  Participation in the definition of the annual marketing strategy & plan.  Digital campaigns, e-mail marketing & lead nurturing strategies’ thinking and implementation.  Coordination of the video producing team for digital store windows content and online marketing.  Social media & community management: Definition of the strategy, planning and content management, customer support at national and international Facebook, Instagram, Pinterest, Youtube, LinkedIn and Google Plus pages.  Content management for Zippy national and international websites: websites designed to enhance the relationship between the brand and its customers, both children and parents (Zippy Academy and Zippy Playground) and Zippy institutional website (Zippy World).  Development of online contests for CRM database growth and fan captation.  Search Engine Marketing (SEM) and Google Analytics for Zippy contents.  Analytical reporting on traffic and fan captation for websites and social media platforms. Micro Space Planning: “Store Areas Project” management: Iberian stores’ auditing and correction of the non-compliances to guarantee a correct purchasing plan. Coordination of the team involved.  “Planograms Project” management: building and optimization of the planograms for products retail in all in Iberian stores – definition of in store products location details. Coordination of the implementation team.

Internal Auditing Department.

Management Control and Logistics Department. Development of a new business project (Moldin, S.A.).